EXPAND YOUR REACH
Value Driven Marketing
1. Hello!
If you’re a brand, label or charity there are tremendous opportunities ahead. Feel free to check out token.fm then contact us to discuss your goals.
2. Explore
Low barrier opportunities include a branded ‘living’ or static multi artist album, fan memberships, fans credit giveaways, promotions and more.
3. Grow
Token media presents a blue ocean of opportunity and empowers value creation, value ambiguity and lasting direct to artist and fan relations.
Why token.FM
We’re bridging the gap between analog and digital media to build an exciting community for content creators, their fans and other ecosystem participants like labels, brands, playlist creators and broadcasters. Tokenization and blockchain technology provide incredible value creation opportunies associated with verifiable provenance and possible scarcity of media, memberships and reward points. That said, it’s got to be simple. We employ an ‘abstract away, opt-in’ approach to building the ecosystem so fans and artists can get started without any knowledge of bitcoin or blockchain.
BLINK! serves as our faux brand or label looking to raise brand awareness and presence and to grow their customer and revenue opportunities. token.FM enables ‘value driven top of mind awareness’.
Pioneer Wins
Maintain consistent top of mind awareness in a passive or active role without the invasive ad driven ‘push marketing’ feel for fans. Some ideas we’re exploring with others:
- Sponsor specific artist chat rooms where fans and artists engage
- Sponsor free streams of specific media or artists for a set volume or duration
- Sponsor a branded multi-artist album with royalties paid to artists
- Cross-promote with other brands. Create exclusive shopping experiences.
- Provide access to exclusive artist events or brand promotions.
- Launch a custom loyalty point program that can be used for artist purchases.
- Sponsor fan ‘credit earning’ opportunities with opt-in activities like surveys or short clips
Non-Invasive Awareness
Ads are not rad. Fans want value and are willing to pay and pledge loyalty for it. A traditional marketing and promotions plan may involve seeking out a specific high profile artist, launching a social media campaign and pairing that with some (invasive) impression and PPC advertising. Notice something? None of that creates value for the fans. It’s banking off existing value and goodwill and doesn’t forge any direct relations.
token.FM is pioneering the future of media which presents opportunities for lifelong, ‘positive ambiguity’ value and relationship creation. You can launch or sponsor branded albums, partner on exclusive concerts or livestreams, connect with invaluable content creators and establish a ‘value driven’ position in the ecosystem. More than just a ‘campaign’.
The Future is Value
Our vision is to build an ecosystem that supports value creation via intimate experiences, exclusives and engagement opportunities. Somewhere in the 90’s we got so caught up with on demand and free content, that we forgot about building lasting, valuable relationships. We’re on a mission to fix that.
Word Is…
Using token.FM allows me to reward my fans for their goodwill and sharing, which in turn will help me win more fans as they become more engaged and spread the word to their friends
Musiciantoken.FM is all about deepening the relationship between artists and fans while restoring the sense of music ownership that has been largely missing from the digital music experience
Tokenly CEOIn the music industry, the blockchain could transform publishing, monetization and the relationship of artists with their communities of fans.